We Talked with Website Planet About the Future of Retail Engagement

We recently sat down with Website Planet to share what we’re building at NeuCurrent—and why we think it matters.

In the interview, our co-founder Bogdan Shkarupa explained how NeuCurrent helps independent and mid-sized retailers turn their first-party customer data into meaningful, personalized communication.

Our platform connects data from online stores, POS systems, loyalty programs, and more, so businesses can really understand who their customers are and what they need.

With this unified view, retailers can create tailored messages via email, SMS, WhatsApp, and push notifications—without needing a full tech team or enterprise-level budget.

It’s all about making smart customer engagement accessible to those who need it most.

We also talked a bit about what’s next: a growing partnership with Qarrib to power local retail networks in the UAE and Saudi Arabia, and our goal to expand into the European market in 2025.

Check out the full interview here to learn more about our journey and what we’re working on.

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